AIM Collective stands for Applied Instruction and Marksmanship—a firearms training company built on the pillars of education, precision, and responsibility. We’re here to serve responsible gun owners of all experience levels, from complete beginners to advanced shooters looking to refine their skills.

Our mission is simple: to make firearms training accessible, professional, and effective. We offer courses including Michigan CPL certification, private and group instruction, live-fire range training, and women-only classes—all taught by experienced USCCA, certified instructors who take your safety and development seriously. Every course is designed to be approachable, confidence-building, and rooted in real-world application.

What sets AIM Collective apart is our commitment to quality instruction. We don’t rush students through checklists—we walk with them through each concept, ensuring understanding before moving forward. We emphasize fundamentals, decision-making, and legal knowledge, because carrying a firearm is more than a right—it’s a responsibility.

Whether you’re taking your first steps into firearm ownership or continuing your training journey, AIM Collective is here to guide you. Join our growing community of informed, capable, and confident protectors. Let’s aim higher—together.

Whether you're a beginner or an advanced shooter, if you're looking to refine your skills and deepen your knowledge in a tactical, real-world setting, we welcome you to join our classes. Our training is designed for both civilians and law enforcement, with a strong focus on precision, safety, and advanced firearms education. We also offer private classes specifically tailored for law enforcement personnel, as well as sessions focused on refining rifle and pistol tactical skills for those who want to take their training to the next level.